Redneck Blinds

Lamar, MO

Redneck Blinds is America's leading manufacturer of high-quality hunting blinds and hunting products designed for hunters by hunters.

Redneck Blinds

Project Summary

Onboard Creative's owner, Jon Livingston, is an avid outdoor enthusiast, a co-founder of DeerLab, and a big fan of Redneck Blind's products. After visiting their former website numerous times, Jon became convinced he could help. He took a chance and fired off an email with a quick audit of the site and a pitch to dig deeper. Danny Little, CEO of Redneck Blinds, liked what he saw and got on board. What happened next would end up yielding incredible results.

Since the redesign by Onboard Creative, Redneck Blind's online sales have gone through the roof! eCommerce revenue has increased a whopping 1,400%, transactions are up 548%, and the average order value is up 132%. In short, the new website has seen growth in millions and has been increasing, on average, 35% year-to-year.

Onboard Creative has been instrumental in helping Redneck Blinds dramatically increase our online sales and processes. From e-commerce to online marketing, we have been extremely pleased with the partnership they have provided.

Danny Little, CEO of Redneck Outdoor Products

There's Nothing Redneck About It

No matter how many connotations there are to the name "Redneck Blinds," we agree with Willie Robertson of Duck Dynasty fame, "there's nothing redneck about it." Redneck Blind's products are top-of-class, and the new website now matches the detail and quality they put into their outdoor products.

User-Centered Approach

Understanding your customers and their behaviors is critical to getting the most out of your eCommerce store. When planning and designing Redneck Blind's new site, Onboard Creative took a deep dive into understanding Redneck's brand, customers, and products.

Screen shots from RedneckBlinds.com

Email and SMS Marketing

Onboard Creative has helped Redneck Blinds build brand loyalty with current customers, as well as target new ones, by developing numerous email, drip, and SMS campaigns. Tremendous growth has occurred as a result. Cart abandonment emails have also achieved considerable success, blowing past industry B2C standards.

A sample of Redneck Blind emails

Continued Relationship Achieves Record Sales and Growth

We continually keep an eye on customer behaviors and analytics for Redneck Blinds. A partnership like ours is really the cornerstone of success for any website.

Regular communication with the company and consistent analysis of website data not only helps us measure how customers engage with the site, but also helps us identify various revenue opportunities. Using website data to make changes when needed has been extremely helpful in growing sales. Just last year, revenue increased by 42% compared to the previous year.

Scope of Work

Onboard Creative provided the following services: Requirement development, research and competitive audit, information architecture, user interface design, Shopify eCommerce integration, CSS/XHTML template development, content management integration, email marketing, search engine optimization, pay-per-click advertising, Facebook ad marketing, and eCommerce optimization.

Let Us Enhance Your eCommerce Offering

If you want to learn more about how Onboard Creative can help your business succeed online, get in touch.

Redneck Blinds

Results

Here are a few stats since Onboard Creative launched the new eCommerce site for Redneck Blinds.

1,406.47%

Revenue Increase

528.55%

eCommerce Conversion Rate

548.91%

Transactions

132.15%

Average Order Value

Project Results

Here are a few stats since Onboard Creative launched the new eCommerce site for Redneck Blinds.

1,406.47%

Revenue Increase

528.55%

eCommerce Conversion Rate

548.91%

Transactions

132.15%

Average Order Value

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