Hillary Whitaker Gallery

Ponte Vedra Beach, FL

Hillary Whitaker Gallery at Ponte Vedra, formerly Stellers Gallery at Ponte Vedra, is a leading boutique art gallery featuring fine art by the best regional and local artists.

Hillary Whitaker Gallery

Project Summary

Imagine sharing a website with another business that targets the same clients in the same area. As you can imagine, it's not an ideal situation for either party! So, after sharing the Stellers Gallery namesake for almost two decades, gallery owner Hillary Whitaker branched off and engaged Onboard Creative to help with designing and building the gallery's new website.

A new name, a new brand, and now, a new website!

Since our new website launched, we have received a dramatic increase in art inquires and sales. Having a partner that you can trust, and that drives profits up is invaluable. I would highly recommend Onboard Creative if you're looking to get more results out of your website.

Hillary Whitaker, Owner of Hillary Whitaker Gallery

Don't Let the Design Get in the Way!

Hillary Whitaker Gallery is known for their beautiful and vibrant artwork from leading regional artists. By no means did we believe the website's design should interfere with the art. Instead of having elements that distracted from the art, Onboard Creative purposely used a clean white canvas. Navigation was kept to a minimum. The only use of color, besides the art, was the logo, an Inquiry button when looking at a specific piece of art, and a simple newsletter subscription form that uses a soft shade of color from the logo.

In the end, the art shines. The website's design doesn't get in the way and only supports various actions visitors can take.

Multi-Use Home Page

Hillary Whitaker Gallery has several art shows throughout the year and desired to showcase the events on their home page. They also wanted the home page to highlight featured artists. Since art shows are not constant, we designed the home page so staff members could switch out shows, featured artists, and messaging, all while keeping the page clean and user-friendly.

A clean home page void of distractions. Focus, focus, focus.

Inquiring Minds Want to Know

While the gallery had specific website goals, like increasing email subscribers, Instagram followers, and gallery visits, selling art is at the forefront.

When visitors view artwork, they are one click away from inquiring about a piece. All they have to do is provide their email address, and a custom email is sent to the gallery highlighting the work of art they are interested in. Since launching the website, inquiries have increased dramatically.

Personalized art inquires come in on a daily basis

Art Blog

A new art blog allows the gallery to detail art shows, recent installations, and educate the public about art. The gallery can even highlight a featured post above other blog posts. We used the same format used for artwork throughout the site. It's clean, mobile-friendly, and prominently displays art above its surrounding elements.

Design of the art blog on multiple devices
Views of the Hillary Whitaker Gallery Blog on different devices

Craft CMS Content Management

Providing the ability for staff to easy update the website was of paramount importance. Onboard Creative used Craft CMS, a content management system that makes it a joy to update content. Unlike Wordpress powered websites, Craft CMS allowed us to customize each form, making it extremely easy to for gallery staff to update content. They can add and edit artists, upload artwork, which is automatically optimized for the web, post blog articles, as well as edit almost every aspects of the site.

Craft CMS was used as the content management service
Craft CMS makes it a breeze for staff to add artwork and content from any device.

Scope of Work

Requirement development, research and competitive audit, information architecture, user interface design, CSS/XHTML template development, content management integration for adding artists, artwork, and blog posts, email campaign design and management, and web hosting.

Hillary Whitaker Gallery

Results

+47%

Increase in amount of visitors

+97%

Increase in page views

+22%

Increase in sessions

+62%

Increase in referrals

Project Results

+47%

Increase in amount of visitors

+97%

Increase in page views

+22%

Increase in sessions

+62%

Increase in referrals

More Web Projects