Author Charles Martin is a New York Times Bestselling author of fiction and non-fiction books. Many know Charles from his hit novel, the "The Mountain Between Us," which became a feature film starring OSCAR® winner Kate Winslet and Golden Globe winner Idris Elba.
With one book under his belt and another title soon to be released, Author Charles Martin came to Onboard Creative desiring a website to go beyond promoting his books. While his initial publisher featured his first book on their site, Charles didn’t have a voice of his own on the web and couldn’t add content or interact directly with his fans.
From idea generation to creative design, to hassle-free functionality, to the pragmatic application, to ease of use, to you-name-it, Onboard Creative exceeded every expectation. And, as my need has grown, so has my site. Seamlessly. They listen, speak my language, anticipate future needs, and pay attention to details like few companies I’ve ever met. My site is proof.
Charles Martin - New York Times Bestselling Author
After discussing Charles’s goals for the site, we started researching other author sites and talking to readers about what they desired from a visit to an author’s website. Early on, it became clear that Charles’ goals matched his readers, so we mapped out his requirements and recommended a few different approaches to create a unique site that would differentiate itself from the typical author website.
We noticed that many author sites didn’t capture the true essence of each book during our research. All the book pages looked the same, and information was sparse. Thanks to Charles, giving us creative freedom, we created a mini-site for each book - each with its’ own unique look to match its’ storyline. The result: a one-of-a-kind site that graphically changes with each new book launch.
Webflow, a powerful yet easy-to-use content management system was added to make updates as simple as possible. Charles’ writing style + Webflow = pure poetry. Charles can now easily post speaking engagements, book tour dates, industry quotes for his books, and blog posts. “Drop-dead dates” can even be used, allowing scheduled appearances to be removed without him turning on his computer. No matter his location, Charles can update the site without having to wait on someone else. Who wants to do that?
Since the launch, fans are swarming to his site, posting feedback, and writing Charles about his books’ impact on their lives. Since the sites’ launch, Charles has become a New York Times Best-Selling Author. Coincidental? Definitely. He’s that good. But he now has a website that stays up-to-date with his latest thoughts, schedule, and book releases.
Requirement development, research and competitive audit, information architecture, user interface design, CSS/XHTML template development, content management integration, email campaign design and management, integration with social media such as Facebook, and web hosting.